Content Planning

Organize the content your website needs

Arrange information, articles and work examples around what your readers need to find. Start with the content, then consider how it belongs together.

Review Content Topics

Shelves filled with various ceramic vases and bowls — Content layout concept

Content needs

Use different questions for pages, articles and work examples. Each calls for its own balance of information and imagery.

01

Website pages

Give each page a clear purpose and a useful reading order. Start with the information a visitor needs, then decide what supports it.

What should readers understand before they leave this page?
Which details belong under their own heading rather than in the introduction?
What should readers explore next, and where does that information belong?

Prepare: a page outline with headings, essential copy and related links.

Page outline concept

Main heading

The essential idea

An introduction that explains what this page is about and why it matters to the reader.

Supporting information

Group related details under a descriptive heading.

Related reading →

A next destination that follows the page’s purpose.

02

Blog articles

Plan a repeatable structure for your writing without making every article feel the same. Separate the central idea from the supporting material.

What question or idea does each article address?
What should the title and opening excerpt tell a reader?
Which sections, images or references help explain the subject?

Prepare: a sample article with a title, excerpt and section outline.

Article layout concept

Title

One idea, thoughtfully explored.

An excerpt introduces the subject and gives readers a reason to continue.

Section heading

Develop the idea with a clear explanation, a relevant example and supporting context.

03

Portfolio work

Pair work examples with enough context to make them understandable. Decide what the images show and what the accompanying text needs to explain.

Which examples best represent the work you want to present?
What was the brief, and what was your role?
Which images and short descriptions help a visitor understand each project?

Prepare: a selected work example, its images and a short project summary.

a close up of a conveyor belt in a factory — Portfolio layout concept

From content to platform fit

Bring your content into the evaluation.

Use representative material to connect what you want to publish with what you need to assess.

Choose sample content
Gather a page outline, a sample article, and a piece of portfolio work. Note what each needs to communicate.
Review platform information
Read the website, blog, and portfolio explanations with your sample material in mind.
Review Website Builder
Evaluate fit
Carry your samples and open questions into the free trial to assess whether the platform fits your content needs.
Find the trial entry on the Free Trial page.

white flower in black background — Content evaluation map