Start with the Squarespace website-building platform. Then assess services selling and booking tools against your firm's requirements, keeping your website and appointment needs in the same evaluation.
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A service-firm website, in context
Give your services a clear foundation.
Start with the information your website needs to communicate. Then consider service sales and booking as related requirements—not assumptions about how your site will work.
Illustrative website concept
Hypothetical service firm
Your service firm
Service information · Approach
Service introduction
Help visitors understand what you do.
Introduce your services, the people they are intended for, and the questions your firm can help them explore.
Describe your services
Explain the scope of each offering and the details a prospective client needs to know.
Explain your approach
Give visitors context for your work and a clear reason to continue the conversation.
Questions behind the concept
Website content
What should a visitor understand before making an inquiry?
Identify the services you need to describe, who they are for, and the information that helps visitors decide whether to get in touch.
Service sales
Does your firm need to sell services online?
Separate presenting a service from selling it. List your sales requirements, then compare them with Squarespace’s services selling category.
Booking
What would a visitor need to arrange an appointment?
Define your appointment requirements and assess booking separately from website content. Review implementation questions before choosing a setup.
Start with the website, then bring service operations and content needs into the same evaluation. Each participant contributes a different set of questions.
Website foundation
Service operations
Content topics
Technical selection lead
Define what the website needs to do.
Document the firm's website and operating requirements before comparing platforms. Separate essential requirements from preferences, then use the technical evaluation topics to identify what you need to test.
Identify which services you want to present or sell online and where booking belongs in the client journey. Describe the needs behind each activity so they can be considered alongside the website requirements.
Outline your service descriptions and the information visitors need to understand your work. Consider whether blogging or portfolio content belongs on the site, and include those content needs in the evaluation.